The Arc enterpreneur podcast

Scripture Reference:
“And seven priests shall bear seven trumpets of rams’ horns before the ark. But the seventh day you shall march around the city seven times, and the priests shall blow the trumpets.” – Joshua 6:4 (NKJV)

The Law of 7 states that people need to see or hear a message at least seven times before they take action. In marketing, this principle is crucial—potential customers rarely buy the first time they hear about a product. It takes repeated exposure before trust and familiarity lead to a decision.

We see this principle in Joshua 6 when God commanded the Israelites to march around Jericho seven times on the seventh day. The victory came not after one or two attempts, but after persistent obedience.

Applying the Law of 7 in business means:

• Repetition – Customers need multiple interactions before making a purchase.

• Leadership – Leaders must repeat their vision and values consistently to ensure alignment.

• Consistency – Just as Jericho’s walls didn’t fall after one lap, success in business comes through ongoing effort and strategic persistence.

If you’re struggling with business growth, ask yourself: Have you given your strategies enough exposure and time? The Law of 7 reminds us that persistence and repetition are key to breakthrough.

Reflection Questions:

• Are you consistently repeating your business message across different platforms?

• How can you implement the Law of 7 to strengthen your marketing and leadership?

• Where do you need more patience and persistence in your business journey?