The Arc enterpreneur podcast

“He who is faithful in what is least is faithful also in much; and he who is unjust in what is least is unjust also in much.” Luke 16:10 (NKJV)

Scripture Reference:

Many businesses focus heavily on getting new customers, but long-term success depends on keeping the ones you already have. Customer retention is about faithfulness—being consistent in delivering value, maintaining relationships, and serving people well. Luke 16:10 reminds us that faithfulness in small things leads to greater things. If we take care of our customers, they will not only stay but also become ambassadors for our business.

Jesus modeled this principle in His ministry. He didn’t just reach new people; He invested in relationships. He spent time with His disciples, nurtured connections, and demonstrated unwavering faithfulness. In business, customer loyalty is built through trust, consistency, and genuine care.

Businesses that thrive long-term focus on serving their customers with excellence. Whether it’s through exceptional service, follow-ups, or exceeding expectations, treating customers with care leads to lasting success. The same applies to our walk with Christ—when we are faithful in the small things, God entrusts us with more.

Reflection Questions:

• Are you prioritizing customer relationships as much as customer acquisition?

• What steps can you take to improve your customer service and retention?

• How can you apply the principle of faithfulness in both business and your spiritual life?