The Arc enterpreneur podcast

“There is a way that seems right to a man, but its end is the way of death.” — Proverbs 14:12 (NKJV)

In the fast-paced world of business, we often find ourselves faced with numerous opportunities—new projects, partnerships, investments, and ventures—that promise success, growth, and profitability. It’s easy to become caught up in the excitement of “more.” After all, as a business leader, saying “yes” seems like a way to seize potential and make progress. However, sometimes the most prudent decision is to say “no.”

Proverbs 14:12 provides a sobering reminder that not all paths lead to good outcomes. There are opportunities that, while enticing at first, may ultimately lead to negative consequences. In the business world, this can be seen in overexpansion, taking on too many clients, or pursuing partnerships that appear lucrative but are not aligned with your core values or strategic goals. Though they seem right or promising, they may eventually cause stress, strain resources, or even lead to failure.

The verse reminds us that the appearance of opportunity can be deceiving. It’s essential to discern which opportunities align with your long-term vision and values. In business, saying “no” is not about rejecting growth; it’s about choosing the right kind of growth. For example, you may face the temptation to diversify your product line or expand into new markets, but if these moves divert your attention from your core business strengths, they could spread your resources too thin. In such cases, saying “no” can preserve the integrity and health of your company, allowing you to focus on what you do best.

A practical example of this principle can be seen in companies that experience rapid growth but fail to manage their scaling properly. This often leads to burnout, financial strain, or a loss of quality. However, businesses that strategically say “no” to opportunities that don’t align with their mission or capabilities often enjoy more sustainable, long-term success.

As Christians in the business world, we are called to use wisdom and discernment in every decision. James 1:5 encourages us to seek God’s wisdom when we are unsure, asking Him for guidance in every situation. It’s important to remember that God’s plan for us isn’t always about chasing every opportunity but about pursuing the ones that align with His will for our lives and businesses.

In practice, taking time for prayer and reflection before making decisions can help you discern whether an opportunity is truly in line with your values, goals, and calling. Sometimes the most faithful decision is to step back, say “no,” and wait for the right opportunity that will bring true, lasting success—not just temporary gains.

In business, as in life, saying “no” to certain opportunities is not a sign of weakness or missed potential. It is a sign of wisdom, self-awareness, and a commitment to the path that leads to true prosperity. Remember, not every opportunity is meant for you—sometimes, the best decision is the one that preserves your peace and your purpose.

Reflection Questions:

1. Are there opportunities in my business right now that seem tempting but may not align with my long-term goals?

1. How can I discern which opportunities to say “no” to?

1. Am I seeking God’s wisdom in my business decisions?

Author: Derek Stone