Devotion: Know, Like, and Trust
“Do you see a man who excels in his work? He will stand before kings; He will not stand before unknown men.” – Proverbs 22:29 NKJV
In business, success often hinges on the principle of “Know, Like, and Trust.” People tend to do business with those they know, feel positively about, and believe in. This principle applies not only to our relationships with clients and colleagues but also reflects our relationship with God. Proverbs 22:29 highlights the value of skill and diligence, saying that those who excel will find themselves in the presence of influential people. When we are dedicated to our work, we build a reputation that opens doors, establishing a foundation of trust with others.
To be “known” is more than just visibility—it’s about showing up consistently and letting others see our dedication. When we are diligent, others take notice, and our actions speak for our character. In the world of business, this is invaluable. Being “known” for integrity, hard work, and excellence in our field makes people more likely to engage with us, allowing our reputation to precede us.
The “like” component speaks to authenticity and genuine kindness. People are drawn to those who treat them well and show respect. As Christians, we are called to love our neighbors, including those we do business with. Simple gestures—listening attentively, showing appreciation, and being respectful—can go a long way in helping people feel valued. In business, as in life, a friendly and approachable attitude can open hearts and create lasting connections.
Finally, “trust” is built on dependability. Just as Proverbs 22:29 reminds us that the skilled worker will stand before kings, our reliability, honesty, and commitment to quality cultivate trust. This trust takes time to build but is invaluable in business relationships, often leading to repeat customers, referrals, and partnerships. When people trust us, they are more willing to invest in what we offer, both professionally and personally.
As you go about your business today, ask God to help you embody these principles, ensuring that people know, like, and trust you. Commit to excellence, authentic kindness, and reliability, and trust that God will guide you before those who need what you bring.
Reflection Questions:
- In what ways can I be more consistent and visible in my business to become better “known” for my skills and integrity?
- How can I show more kindness and authenticity in my interactions with clients, colleagues, or employees?
- Are there areas in my business where I can improve reliability and build deeper trust with those I serve?
Author: Derek Stone
The Arc enterpreneur podcast 
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